# High Point GPS vs Azuga: Small-Fleet Simplicity vs Platform Depth With a Partner

Azuga, owned by Bridgestone, sells a plug-in tracker and a straightforward app to small and mid-size fleets, direct and online, with driver rewards as its signature feature. High Point GPS delivers the open Geotab platform with installation and support. Here's how they compare for a fleet of five to fifty vehicles, and when the simpler product is enough.

Source: https://www.highpointgps.com/resources/high-point-gps-vs-azuga
By Max Karnaukh, VP of Sales — published 2026-09-18, updated 2026-09-18

## What Azuga Is

Azuga is a telematics vendor focused on small and mid-size fleets, acquired by Bridgestone, that sells a plug-in OBD device, an ELD option, dash cams and a web and mobile app directly, largely online with published per-vehicle pricing. Its distinguishing feature is driver rewards: gamified safety scoring with incentives drivers can redeem, aimed at fleets that want to improve behaviour without a formal coaching program. It is quick to buy and quick to install.

## What High Point GPS Adds and Costs

High Point GPS installs the Geotab GO device, which collects broader engine and vehicle data, on a MyGeotab platform with a rules engine, reports and an open API, and adds cameras, sensors and applications from the Geotab Marketplace as the fleet needs them. The price per vehicle is comparable at the plan level; what differs is that a High Point GPS fleet has a team that installs, configures the database, trains the office and supports it, where an Azuga fleet largely self-serves. For five vans running local service, self-serve may be all that is needed. For a fleet with compliance obligations, mixed vehicle types, or an integration to a dispatch or maintenance system, the platform depth and the partner matter.

## Compliance, Cameras and Data

Both offer a US-certified ELD; the Geotab devices High Point GPS installs are certified in Canada as well, which matters for any Canadian fleet over the threshold. Both offer dash cams, Azuga its own and High Point GPS the GO Focus Plus plus Marketplace partners. On data, Geotab's API and Data Connector, and the integrations High Point GPS builds on them, are the reason fleets that want to build reporting or integrations choose it; Azuga's integrations are narrower.

## Side by Side

A small local fleet with no compliance obligations and no integration needs can be well served by Azuga's simplicity. A fleet in Canada, a fleet with ELD or IFTA obligations, or a fleet that expects to grow or integrate is better served by High Point GPS from the start. High Point GPS quotes small-fleet Geotab plans with installation for fleets in Quebec, Ontario and the northeastern US.

|  | High Point GPS | Azuga |
| --- | --- | --- |
| Sold | Direct, with installation and onboarding | Direct, largely online |
| Target fleet | Any size, any type | Small and mid-size fleets |
| ELD | Certified in Canada and the US | US-certified |
| Signature feature | Open Geotab platform, Marketplace, rules built for you | Driver rewards and simple scoring |
| Cameras | GO Focus Plus, Lytx, Rosco and others | Own camera line |
| Support | The installer, bilingual, on site | Vendor, largely remote |
| Best fit | Fleets with compliance, mixed vehicles or integrations | Small local fleets that want simple tracking and rewards |

## FAQ

### Is Azuga cheaper than High Point GPS?

Plan prices overlap. Azuga publishes online pricing and self-serve setup; High Point GPS pricing is quoted per fleet and includes installation and configuration.

### Does Azuga have a Canadian-certified ELD?

Azuga's ELD is US-certified. The Geotab GO devices High Point GPS installs are certified in both Canada and the US.

### What are Azuga driver rewards?

A gamified safety program where drivers earn redeemable incentives for good scores. High Point GPS provides Geotab's driver scoring and helps fleets run their own recognition programs on it.

### Which is better for a five-van service fleet?

Either works. Azuga is simpler to self-serve; High Point GPS brings a local partner and room to add compliance, cameras and integrations later.

### Can I move from Azuga to High Point GPS?

Yes. It is a device swap and a platform build; High Point GPS does both.

## Sources

- [Geotab: Find a Partner](https://www.geotab.com/partners/)
- [Azuga](https://www.azuga.com/)